“I Am Working America” Website Launches

Working America, community affiliate of the AFL-CIO, launched the I Am Working America campaign website today.  New Signature provided strategic recommendations, helped develop the campaign concept, then worked to design and produce the website.  The site is powered by the Drupal publishing platform, and is supported by the JQuery JavaScript library and utilizes HTML5 and CSS3.  In addition, we leverage JSON integration with Drupal to poll for site content updates, and dynamically show updates in real time.

This timely and engaging website asks visitors to stand up and declare their support for the rights of working Americans, and empowers visitors to make their own statement on the website about how they participate in the American workforce that will then be shared with the social world through seamless social networking integration.

Working America, community affiliate of the AFL-CIO, is a powerful force for working people. They combine the strength of 10 million union men and women and millions of workers without the benefit of a workplace union who share common challenges and goals to fight in communities, states and nationally for what really matters–good jobs, affordable health care, world-class education, secure retirements, real homeland security and more.