AAAS selected New Signature to provide strategy and execute on this important project.  New Signature worked with AAAS from concept to launch.  We started by working with stakeholders to define the requirements for the website, including providing strategic direction on how best to engage target audiences. With competition for readership increasing from online publications, MemberCentral provides a new channel to showcase additional content and multimedia to AAAS 100,000+ members, as well as engage potential new members and inspire them to join.  By creating new content and multimedia and by syndicating content from their many publications, AAAS is able to provide an extensive set of resources that members can consume through MemberCentral.