American Association for the Advancement of Science
AAAS selected New Signature to provide strategy and execute on this important project. New Signature worked with AAAS from concept to launch. We started by working with stakeholders to define the requirements for the website, including providing strategic direction on how best to engage target audiences. With competition for readership increasing from online publications, MemberCentral provides a new channel to showcase additional content and multimedia to AAAS 100,000+ members, as well as engage potential new members and inspire them to join. By creating new content and multimedia and by syndicating content from their many publications, AAAS is able to provide an extensive set of resources that members can consume through MemberCentral.
- Our experience with New Signature has been outstanding from start to finish. Their overall technical acumen and execution are first rate and their commitment to customer service has made working with the New Signature team both pleasant and productive. I cannot recommend them highly enough.