Working with the AU team, we outlined the goal for the site design. We wanted to create a new visual design for the website that conveyed an authoritative, current, dynamic feel, while at the same time evoking the organization’s deep history. We also wanted the design to evoke a connection to the grassroots foundation which is one of the core elements of their action-oriented mission.
For this, we expanded on the existing color pallet that AU was using, but made sure to maintain the brand’s colors of red, white and blue.
The site was built using the open-source CMS Drupal, and incorporates many new modules developed to handle custom (and sometimes complex) features and functionality. We built out multiple Drupal content types, and tied in a very powerful faceted-search mechanism through Apache SolR.