Food & Water Watch
New Signature partnered with Food & Water Watch to create a new visual design, improve the information architecture and expand the functionality of their website. Through the new website Food & Water Watch can more effectively engage visitors, organize supporters, raise money, disseminate research, and influence policy. The site provides access to the information and tools that supporters need to help Food & Water Watch ensure the food, water and fish we consume is safe, accessible and sustainably produced.
New Signature worked with Food & Water Watch from concept to launch on this important redesign. We started by working with stakeholders to define the requirements for the website, including providing strategic direction on how best to engage target audiences and meet the organization’s online goals.
We utilized the open source WordPress 3 platform as the foundation for the Food & Water Watch website. The website integrates with the Salsa advocacy and communications platform. Salsa has a robust set of features that Food & Water Watch uses to build awareness, mobilize their supporters, and keep them engaged. New Signature implemented the Apache Solr platform to provide faceted browsing and powerful full-text faceted search that includes hit highlighting.
The website also uses New Signature’s WordPress plugins WP Easy Post Types and WP Jalapeno. The use of WP Easy Post Types allows Food & Water Watch staff to create WordPress custom post types on the fly with and managed these through an easy to use interface–including custom fields and categories. WP Jalapeno tightly integrates Salsa into WordPress and allows the embedding of attractive Salsa Action forms directly on the website to increase response rates.