The new brand for Mobile Commons was developed with the goal of presenting them as friendly and inspiring. We adapted the existing logo to be more dynamic and paired it with an expanded color palette (the blue is new) and new fonts to achieve a more welcoming presentation.
But the look was only a small part of the challenge. More important was re-architecting the site to more quickly communicate to users what Mobile Commons offers. This posed a unique challenge, as the audience for the site consists both of those who are looking to find out what mobile marketing is and how it works, and those who are looking for information on the Mobile Commons platform and what separates it from the competition. We also sought to position Mobile Commons as a leader in mobile marketing strategy by highlighting ideas and successes.
The new website is built on WordPress, an open source Content Management System (CMS) on top of PHP and MySQL. Often used as a blog platform, WordPress has many powerful features — including a plugin architecture and theming system — that allow it to be extended far beyond just blogging (see Mobile Commons’s case studies page for an example).