New Signature built the website for the Société Nationale des Chemins de fer Français–the French National Railway–to provide the company with an online presence focused on providing a US-based audience with transparent information about the group. For example, the website describes SNCF’s efforts to create a world-class high-speed rail system that will drive business development and job creation, improve air quality, cut petroleum use and reduce highway and airport congestion.
SNCF has been operating high-speed rail systems since 1981, with more than 1,100 miles of designated high-speed track and more than 800 high-speed trains running every day. We are a global organization helping companies and nations around the world build and operate better, safer, more efficient and cost effective high-speed rail systems. SNCF’s mission is to promote a society with greater mobility, mutual respect and solidarity by making ecomobility the driving force behind sustained growth and customer preference for both passengers and shippers.
The website blends stunning visual design, practical usability, and robust functionality to create compelling website that adheres to SNCF’s brand guidelines. The SNCF website is built on the WordPress publishing platform to make it easy for SNCF’s staff to update content on the website.